Citibank USA has launched a Facebook application for its customers called ThankYou Point Sharing App. Thank You Rewards is the rewards points program for Citibank credit card and check-in account customers.
According to Facebook
For the first time ever, ThankYou Members can share their
ThankYou Points to get rewards with their Facebook friends. Pool your
points for gifts, charitable donations or for almost anything you and
your friends have been dreaming about. It’s a whole new way to share ThankYou Rewards with yourself and others.
The app builds on a service Citi introduced last year that lets
customers transfer points to one another on the bank’s homepage. The
first 4000 customers who sign up for this application will get 2500
reward points free.
Customers market their cause and can then start a rewards pool by
naming a recipient and explaining its purpose. The recipient of the
reward points maintains control of contributions.
Users promoting their goals can do so by sharing links on their Facebook pages inviting others to contribute.
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