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Saturday, February 4, 2012

Amazon launches online shopping service in India


Amazon.com Inc. (AMZN), the world’s largest Internet retailer, started an online shopping service in India to profit from the world’s second most populous nation as it waits for the country’s retail regulations to loosen.

Amazon.com, the U.S.-based online retailer, announced its entry into the Indian online retail market with a new website,  Junglee.com, which will enable customers to browse for products from a wide variety of stores and then shop for them either online or in person.

Over 1.2 crore products and 14,000 brands are available and can be bought directly from hundreds of retailers including Homeshop18, UniverCell, Hidesign, Gitanjali, The BombayStore, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com.


Unlike sites like flipkart.com, users cannot buy directly from Junglee.com. The website puts customers in touch with sellers by directing them to the sellers' websites, displaying their customer service phone numbers and providing their physical store locations to help customers buy the products directly from sellers.

Amazon User Database Integration : One thing is for sure, Amazon is approaching this with a lot of seriousness and Junglee.com foray is a well thought out strategy. They have already integrated their Amazon user database at Junglee.com. So if you are an existing Amazon user comes to Junglee, he/she can use their existing credentials to login.

Amazon and eBay Inc. are among companies that could benefit from India’s online shopping market that is expected to more than triple by 2015. Junglee, which doesn’t take direct payments from shoppers and connects them to other sites, gives Amazon a presence in India, which bars foreign sellers of multiple brands.

Retailers want to tap markets such as India, where sales are expected to grow to $785 billion in 2015 from $396 billion in 2011, according to estimates by Business Monitor International.

India’s online retail industry is expected to surge to 70 billion rupees ($1.43 billion) by 2015 from 20 billion rupees as broadband availability becomes more common and the number of Internet users grow, the Associated Chambers of Commerce said in a July report.

1 comment:

  1. Unlike sites like flipkart.com, users cannot buy directly from Junglee.com.

    Online Shopping Market

    ReplyDelete